Instagram announced today that live video on Instagram Stories is rolling out to the global Instagram community over the next week.
We're excited to see this update, Instagram Stories is already a great place to enhance your regular Instagram feed; live video makes it an even more exciting and compelling addition to your social media content strategy.
How do you go live on Instagram Stories?
From Instagram's blog post announcement:
To go live, just swipe right from feed and choose Start Live Video in the camera. When you’re done, your live story will disappear from the app. You may also see Top Live on Explore, connecting you to exciting live stories happening now.
When you go live, the number of viewers appears on the top right of the screen and comments appear on the bottom. If you wish, you can also turn off commenting.
Live video is a great way to connect with your followers; restaurants can showcase cooking demonstrations, retailers may highlight new products or feature a staff member, musicians can perform exclusive live sets, there are lots of exciting possibilities!
Instagram's Help Center has even more information on live video.